Chicken Licken Hotwings
Chicken Licken Hotwings are known to have an irresistible effect on people, called ‘The Craving’. Fans joined African Space Aeronautics Programme (ASAP), and followed the epic journey to deliver a precious cargo of Hotwings to the Afronaut Space Station. But along the way, the Hotwings went missing! And users could visit the microsite to see who stole them.
Social media
Social media drummed up interest, creating awareness and intrigue about the campaign even before it was launched. During the campaign, social posts invited users to engage with the conspiracy of who took the Hotwings.
The website
Digital content drove viewers to the microsite, where they were able to walk through every facet of the film — following each individual character’s story. It also contained hidden elements in the interface to find where even you became a prime suspect in the case.
The responsive design
The responsive deisgn allowed users to interact with the website on any device, and specially-optimised video files made sure that no matter what it never broke the bank with data costs.
Animations
Animations contributed to a richer user experience.
Campaign Architecture
User Flow
Results
The results yielded far beyond industry standards across all metrics.
Awards
"Microsite Craft Excellence Award"
"Best Integrated Marketing Campaign – Gold"
"Social & Digital Corporate Winner – Gold"
"Excellence in Content Marketing – Gold"
"Digital Brand of the Year – Gold"
"Effective Creativity – Silver"
"Best Integrated Marketing Campaign – Silver"
"Microsite – Bronze"
"Integrated Mixed Media Campaign – Bronze"