The World of Beer
The World of Beer tour is the quintessential beer tour in South Africa. Encapsulating 125 years of history, dozens of favoured local beer brands, as well as a few lesser-known gems. The focus of the website was on entertaining and informing the user. To start, a sitemap was fleshed out with experience and content in mind, along with a task flow to ensure good UX thinking around booking a tour.
Wireframes
High fidelity wireframes were designed to give the client a great indication of how the site would feel and work before going into design. Here amendments and balances were made to ensure a solid foundation for the next step, the design.
Design
The website design was made to be striking, colourful and clean with an emphasis on being easy to understand and use. Some design queues were taken from the South African Breweries website and adapted to fit within the new design language for World of Beer.
Interactions
Over and above the striking look of the site, several interactions and animations were crafted and implemented into each webpage to further elevate the user’s experience with rich and engaging interactive elements.
Mobile
The majority of interactions and animations were cross-browser compatible as well as being mobile-friendly, ensuring a rich experience regardless of the device it’s viewed on.
Responsiveness
As is the standard, the website was designed and built to be fully responsive right down to mobile devices, and even takes advantage of screen space and device orientation to deliver the best experience possible.
